CurrentBody Skin: The Clinic
We fixed critical SEO issues on the clinic’s Framer site, standardizing URLs, improving crawlability, and implementing structured data for better visibility and performance.
The Challenge
The clinic’s Framer site was beautifully designed, but their head of SEO flagged some major problems:
- Canonical tags prevented consistent indexing
- Broken 404 links and duplicate content were degrading UX and crawlability
- Missing HTML sitemap and local SEO elements hurt visibility
- Framer’s SPA behavior and CMS limitations led to inconsistent URL structure and hidden content issues
Our Approach
1. Technical SEO Overhaul
- We standardized canonical tags & URL patterns for unique page delivery
- Broken 404 links were fixed and absolute URL structure implemented
- We audited heading structure (H1 → H6) for semantic consistency
- We also created an HTML sitemap for local search relevance.
2. Structured Data & Crawl Control
- We developed dynamic FAQ schema (JSON‑LD) powered by CMS
- Robots meta tags and noindex logic was utilised to block irrelevant CMS collections from indexing
3. Framer-Specific Tuning
- We adjusted variant visibility so that hidden breakpoints aren’t crawled
- We explained how Framer’s single-page React architecture pre-renders pages, ensuring correct canonical rendering
- We worked around 404-navigation bugs to prevent broken dynamic routing
4. QA & Knowledge Handoff
- Fixes were tested via incognito browsing, sitemap crawling, and semantic audits
- We delivered screen-share tutorials on maintenance, metadata, and update workflows in Framer
Results
- Launch-ready site architecture, fully SEO-optimized and crawl-validated
- Clear, documented workflows for internal team updates and scaling
- Confidence restored in SEO performance ahead of content rollout
