CurrentBody Skin: The Clinic

The Challenge

The clinic’s Framer site was beautifully designed, but their head of SEO flagged some major problems:

• Canonical tags prevented consistent indexing

• Broken 404 links and duplicate content were degrading UX and crawlability

• Missing HTML sitemap and local SEO elements hurt visibility

• Framer’s SPA behavior and CMS limitations led to inconsistent URL structure and hidden content issues

Our Approach

1. Technical SEO Overhaul

• We standardized canonical tags & URL patterns for unique page delivery

• Broken 404 links were fixed and absolute URL structure implemented

• We audited heading structure (H1 → H6) for semantic consistency

• We also created an HTML sitemap for local search relevance.

2. Structured Data & Crawl Control

• We developed dynamic FAQ schema (JSON‑LD) powered by CMS

• Robots meta tags and noindex logic was utilised to block irrelevant CMS collections from indexing

3. Framer-Specific Tuning

• We adjusted variant visibility so that hidden breakpoints aren’t crawled

• We explained how Framer’s single-page React architecture pre-renders pages, ensuring correct canonical rendering

• We worked around 404-navigation bugs to prevent broken dynamic routing

4. QA & Knowledge Handoff

• Fixes were tested via incognito browsing, sitemap crawling, and semantic audits

• We delivered screen-share tutorials on maintenance, metadata, and update workflows in Framer

Results

• Launch-ready site architecture, fully SEO-optimized and crawl-validated

• Clear, documented workflows for internal team updates and scaling

• Confidence restored in SEO performance ahead of content rollout