Indivi

The Challenge

Indivi needed a modern, fast, and editable site, but without the bloat of WordPress. Their internal team wanted to manage updates easily, while maintaining pixel-perfect design integrity. They also wanted to add a blog, legal pages, and a form, without compromising on SEO or performance.

Our Approach

1. Pixel-Perfect Migration

• We rebuilt the site in Framer using their original Figma designs and WordPress structure

• Layouts were made fully responsive across all breakpoints

• We matched animations and layout behavior 1:1 with the original experience

2. CMS Setup

• We created two Framer CMS collections: one for the blog and one for legal pages

• CMS fields were structured to allow easy content updates by the Indivi team

• We maintained consistent design across dynamic templates

3. Form & Redirects

• We replaced Typeform with a native Framer form for better UX and lead capture

• 301 redirects were set up from all legacy WordPress URLs to their Framer equivalents to preserve SEO

• We verified that all routes, slugs, and canonical paths aligned with best practices

4. Scalable Foundation

• We built the site with future expansion in mind (e.g. product pages managed by the clinical team)

• Lastly, we provided lightweight guidance on how to add new content and scale the CMS cleanly

Results

• A lightweight, fully editable Framer site, 100% aligned with the original brand

• Improved performance, SEO structure, and maintainability

• The internal team is now empowered to manage content without developer support